Of Mice And Men Essays (2424 words) - English-language Films, Films

Of Mice And Men Of Mice and Men The book that I have perused that has truly remained with me is Of Mice and Men by John Steinbeck. I truly delighted in perusing it which is bizarre on the grounds that I normally detest perusing excessively. There was something in particular about George and Lennie's fellowship that truly made me think. Perceiving how they were and how they shared life was truly intriguing. George didn't need to waste time with Lennie, he could have surrendered him and gone on his own way. However, he didn't do that, he remained with Lennie looking out for him practically like a parent to a kid. Despite the fact that Lennie consistently got George in a difficult situation, George loved constantly him and consistently remained by him. The fellowship they shared went past what was not so much there they each mutual a fantasy and both realized they meant everything to one another. I felt that if these entirely unexpected individuals could get along and pay special mind to one another, for what reason w ouldn't we be able to coexist with individuals who are not the same as us. They caused me to understand that I could take in something from them on the most proficient method to treat individuals who are not the same as me. What I additionally preferred about it was the manner in which they tried constantly to arrive at their fantasy. This made me imagine that in the event that they could buckle down for their fantasy for what reason wouldn't i be able to ?! It gave me that it doesn't make a difference where you originate from or what you do, it is alright to dream and work as hard as possible to arrive at it. For all it appears for kinship and steadfastness it likewise shows how once in a while you need to do things you never figured you would do. For instance at long last when George is compelled to shoot Lennie in the head you could never have figured he would do that, yet you can see that considering the present situation he had no other decision. He just had two options: let th e others get to him first and watch them torment Lennie while he kicked the bucket a long awful demise or do it without anyone else's help and get it over rapidly where Lennie didn't have the foggiest idea what hit him. This is additionally evident throughout everyday life, ordinarily we are confronted with intense decisions and despite the fact that they might be the hardest you should experience, you realize that that is the main way. You go to the acknowledgment that all that you contemplated, would all be able to change with a squint of the eye. Every single morning when I wake up, I turn up, endeavor to do my hair impeccably, and afterward put on my uniform. Now,for a few people this might be a genuinely simple choice, yet for other people, it's a careful, mind-boggling,headache-causing thing that they are compelled to experience each day of their reality. Unfortunate for me, I happen to be the last mentioned. However, there are such huge numbers of choices that should be made by every single one of us consistently, and some are harder than others. Like the choice whether to slaughter your closest companion or to let another person do it. It might sound foolish, however that is the choice George is compelled to make toward the finish Of Mice and Men . Toward the finish of the book when Lennie is being scanned for, there are three decisions George had. He could flee with Lennie, do nothing and let the others slaughter Lennie, or murder Lennie himself. He decided to slaughter his closest companion, Lennie, himself and he sett led on the correct choice. On the off chance that George had disclosed to Lennie that they were going to flee when they met down in the brush, they might've had a little possibility of endurance. However, this possibility was made nearly non-existent by the way that they were being pursued by hounds and a lot of furious men with fired weapons. They never would've made it. What no doubt would've happened would be that both Lennie and George would've gotten shot since it would've seemed as though they were running since the two of them assisted with executing Curley's better half. There were no ties among Curley and anybody on the farm,

Writing a Critical Essay from wikihow free essay sample

Learning these procedures will assist you with going into scholastic discussions and addition lolls to think and convey in progressively significant manners. Stages 1. 1 Learn your paper point at the earliest opportunity to help plan your exploration. 2. 2 Find inquire about data from a wide assortment Of sources including diary articles, books, reference books, and news sources. Accumulate more data than you hope to really reference when composing your paper, yet dont assemble a lot of this can occupy from the primary concern and you will wind up laying it in your article out plainly for the explanation you looked into it.Do not use kipped for everything, and don't reorder people groups answers; regardless of what site you got it from, literary theft will be discovered. 3. 3 Skim through your sources to isolate the intriguing examination from the immaterial material. Fascinating exploration can be from books, York notes, and distributed basic papers on your particular subject. We will compose a custom paper test on Composing a Critical Essay from wikihow or on the other hand any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In any case dont investigate things that arent important IEEE. Inquiring about witches when your inquiry is on government 4. 4 Reread the pertinent material completely and fundamentally. 1 .Highlight, underline, or in any case mark any diary articles or books you own. Utilize distinctive shading post-it notes to guide your focus toward basic subtleties from library books. 2. Sum up or in any case comment on each source after youve read it. Note a couple of significant subtleties and the sources fundamental contention for future reference. 5. 5 Brainstorm a theory by checking on your notes and research. You may decide to work out an unpleasant proposition explanation or you may rather select to pose a basic inquiry that your paper will reply. 6. 6Sketch out a harsh presentation, perceiving that you might need to alter or revamp your presentation later. 7. 7 Develop an unpleasant blueprint dependent on your exploration notes. 1 . Distinguish a few significant areas for the body of your paper. These segments should comprise of the most significant bits of your contention. 2. Utilize your notes and research to fill in the subtleties of your segments. You may reorder basic subtleties or contentions into your layout. 8. 8 Identify the connection between your papers areas and quickly depict it n the edges of your diagram. . 9 Use this relationship to portray a harsh end.

How to Write the Mount Holyoke Supplement 2019-2020 TKG

How to Write the Mount Holyoke Supplement 2019-2020 Mount Holyoke is an all-women’s liberal arts college in South Hadley, Massachusetts. It is an all-women’s school, but it is not entirely female. Mount Holyoke embraces students who are cisgender women, trans, gender non-conforming, and non-binary who feel that an all-women’s educational environment is the best fit for them. The 2,208 undergraduate students are nearly equally spread among the humanities, social sciences, and STEM subject, and 89% of classes have less than 30 students. They are also test-optional, which means that they do not require you to submit SAT or ACT scores.  Like all other all-women’s schools, the acceptance rate at Mount Holyoke is higher than that of co-ed schools of the same academic caliber. The 52% acceptance rate at Mount Holyoke reflects the limited application pool (aka no men), not the level of excellence the school expects. We especially recommend all-women’s institutions to students who are looking to study at academically-rigorous and co mmunity-focused institution, but who do not have exceptionally strong test scores or grades.  This year, the Mount Holyoke supplement has remained the same in structure but not in content. Prompts two and three are new! This is also another case of a supplement being labeled as optional. Please do not let this delude you into thinking it is optional for you. It is not. Please respond to one of the three prompts below. Your essay should be between 250-400 words. Also include the number of the prompt you answer. 1. Tell us why you are interested in attending Mount Holyoke College.This is a standard “why us?” question with the added bonus of having a maximum word count that really lets you dig in. Most colleges cap questions like this at 250 words. You have up to 400! You don’t need to address the all-women’s aspect of Mount Holyoke first, but you do need to integrate it into your answer in a way that makes it clear that you 1. Know it is all-women’s, and 2. Are excited abo ut it. We recommend including an anecdote from your educational experience that emphasizes why you value an all-women’s educational environment. As you brainstorm, be sure to focus on positive stories that highlight the potential you see in an all-women’s environment. We have all had negative educational experiences, but this isn’t a good place to gripe about your current educational situation.  Once you have addressed the all-women’s aspect of Mount Holyoke, this is a pretty standard “why us?” essay. By standard, we mean that you should include the major you want to declare, a professor or two you’d like to work with, a few classes you’d like to take, and a minor you are interested in. If you have space (which you will), you should also reflect on the relationship between your major and your minor, and why it makes sense to pursue them together. This can require some creativity, but it is always possible. After all, if you like both of them, there must be a common thread. Finally, mention a tradition or two, and at least one extracurricular, that you are excited to take part in. 2. If you could be a superhero, what superpower would you have and how would you use it?If you choose this prompt, sit down with a pen and paper…or a note on your iPhone…and list all of the superpowers that you can think of. We aren’t going to command you to cross out all of the stereotypical ones, but we encourage you to try to come up with a few that aren’t ‘common’ (as common as a superpower can be). Consider this, when it comes time to answer this question, you have three possible routes you can take. You can go all the way into the realm of absurdism (for example, you want to have a superpower of vomiting candy so that you can always have candy). You can be very serious (for example, if you could hear anything and everything you would join the US military and use your skill to capture terrorists). Or you can find yourself somewhere in the middle. Whe re on the spectrum is best for you really matters on who you are. This is a prompt where, if you pick it, you need to be entirely true to yourself. Even if you pick a serious superpower, though, your answer for the second part of the question doesn’t need to be purely utilitarian. You can, and should, have fun. Sure, we’d love for your answer to be at least semi-related to your areas of academic interest, but we’d rather read an essay that has nothing to do with school than another one about how a student wishes they had the superpower of not needing to sleep just so that they could spend more time studying. 3. Tell us about a person, event, or moment that inspired you in a powerful way.We like this prompt but, before we dive into how you should approach it if you select it, we need to point out one major tripping point. It is very, very easy for this supplement to end up having nothing to do with you. We’ve seen countless students write about people and places and moments and leave themselves completely out of it. It is as if they momentarily forget that this is a supplement for their college application â€" not their grandmothers (P.S. Please don’t write about your grandmother. It’s overdone.). If you pick this prompt, you need to be in this essay even though you are writing about someone, or something, else. Before you start, you should also consider what ‘inspiration’ is and how you can write about it compellingly. An Olympic athlete may inspire you, but if you don’t have a personal relationship with the athlete that might not make for the most compelling story. Alternatively, there could be something that happened right across from your bus stop that made you stop in your tracks, and that you remember each time you walk by, that could qualify as an inspiring moment and be a more compelling story than writing about someone who you’ve never seen in real-life.  Whichever prompt you pick, remember that Mount Holyoke prioritizes strong-mi nded women who know what they want, have a plan for achieving it, and intend to help other people along the way.  Are you interested in an all-women’s education? Our team includes women who’ve excelled at top all-women’s institutions and who can guide you towards your successful future. Contact us to learn more about how we can help.

Taking a Look at Breast Cancer - 718 Words

In the Fall of 2011, Tina noticed that Elaine’s blouse was damp so she asked her sister what was wrong. Elaine tried to ignore it and changed the subject. But Tina was worried and took her to the emergency room where the E.R. doctor diagnosed her with Stage 4 breast cancer. Since Elaine rarely went to doctors or got any checkups, she suffered from a late detection of breast cancer due to her fear of doctors. While visiting my family in New York for winter vacation 2011, I noticed that Elaine’s weight was dropping and her clothes were not as secure as they once were. Elaine was having trouble performing simple tasks, such as walking. Seeing her like this put a lot of stress on her and my family. My family stressed and worried so long as we slowly witnessed her health deteriorate. The link to stress, The Stages of Breast Cancer, and the causes and ways to prevent Breast Cancer will be explained in this paper. Stress is a factor that may be associated with cancer. By measuring the amount of cortisol in blood or saliva. Cortisol is a steroid hormone released from the adrenal gland in response to signals from the brain. Normally the level is highest early in the morning and falls during the day, but is increased by food, fasting, exercise, or stress. Studies of breast cancer patients have shown that about two-thirds may have abnormal cortisol profiles and this group survive for significantly shorter times (3.2 versus 4.5 years) than those with normal cortisol profiles. The reasonShow MoreRelatedTaking a Look at Breast Cancer1760 Words   |  7 PagesAccording to the Cancer Facts and Figures 2014 by the American Cancer Society, an estimated number of 232,670 women in the United States will be diagnosed with breast cancer, and about 2,360 new cases are expected in men. Breast cancer will possibly cause death to more than 40,000 female patients and 400 male patients in 2014. Excluding skin can cer, breast cancer is the most common cancer that American women are diagnosed with. Additionally, breast cancer ranks second in the most deadly cancers among womenRead MoreTaking a Look at Breast Cancer1758 Words   |  7 PagesIntroduction Breast cancer is the most common cause of cancer-related death among females in the world. It is known for â€Å"have both a genetic and non-genetic etiology† (Milne et al., 2010). It involves a combination of several factors- such as â€Å"genetic, environmental and behavioral risk factors†- that are unique to each individual (Nickels et al., 2013). This type of cancer is represented by a malignant tumor manifested in breast cells such as the line duct and line lobules cells, just to name a fewRead MoreTaking a Look at Breast Cancer955 Words   |  4 PagesBreast cancer is the second leading cause of death in women in the United States, after lung cancer. Every year, millions of women over the age of 40 go in for a routine mammogram to help prevent terminal breast cancer by early prognosis. While some very fortunate women will never actually be diagnosed with this cancer, they still undergo this medical test routinely. However, for every eight women there is one th at will be diagnosed with some form of breast cancer in their life. It seems as thoughRead MoreTaking a Look at Breast Cancer1052 Words   |  4 PagesNearly one in eight women in the United States will develop breast cancer at some point in her or his life (Breast Cancer Health Center, 2014). I am sure that almost everyone has been affected by breast cancer in one way or another, whether they had it or know someone who has had it. My mom’s aunt had breast cancer, as did my dad’s mother. My great-aunt luckily caught it early on and had it taken care of. Unfortunately, my grandmother caught it too late; it had spread all over her body and eventuallyRead MoreTaking a Look for Breast Cancer1083 Words   |  4 Pagesdiagnose for breast cancer is a regular self-check for changes in the chest or breast area. On finding a lump or cyst under the skin, it is ideal to visit a GP for confirmation although; most lumps or cysts are normal or non-cancerous. On confirmation of the presence of breast cancer, a patient would be further examined to find out the stage of cancer and what treatments would be ideal for them. This further testing includes a variety of techniques used to scan a suspected breast cancer such as MammogramRead MoreBreast Cancer : A Serious Condition1553 Words   |  7 PagesDestiny Myers BBH 411W.004 Prof. Gyekis 2/18/16 Breast Cancer Breast cancer is a serious condition and takes many people s lives each and every year. It accounts for at least 18.2% of cancer deaths worldwide.1 In society today, women are more focused on what appeals to men, rather than worrying about their own health. â€Å"If only women paid as much attention to their breast as men do† is promoted by National Breast Cancer Foundation. 2 The message that I took from this PSA is the notion that womenRead MoreBreast Cancer; Saving the Girls 959 Words   |  4 PagesBreast cancer is the second most prominent cause of cancer deaths in women. About 1 in 8 American women living in the U.S. will be diagnosed with invasive breast cancer sometime during the course of their life. About 39,620 of those women will die from it. â€Å"Breast cancer occurs when cells in the breast divide and grow without their normal control† (Komen). There are two main types of breast cancer. Ductal carcinoma, the most common type which starts in the tubes that transport milk from the breastRead MoreBreast Cancer Prevention and Education Essay1695 Words   |  7 PagesAccording to the American Cancer Society, â€Å"Breast cancer is the common disease of women in the United States, other than skin cancer.† After lung cancer, it is the leading secondary cause of cancer death in women. It helps to have some basic facts about the normal makeup of the breasts to understand breast cancer. In the past, this disease was one of the most feared forms of cancer due to its fatality rate and because complete recovery often required breast removal. The best way to fight this diseaseRead MoreThe Significance Of Breast Cancer1022 Words   |  5 PagesThe Importance of Breast Cancer Breast cancer is a serious disease that takes place in the cells of the breast. It is detected in many things, such as finding a lump or a change in how the breast looks. It is important to know how breast cancer works and the many parts that contribute to the knowledge of the disease. Famous actress Angelina Jolie brought breast cancer into the spotlight when she decided to get a double mastectomy. In the article â€Å"The Angelina Effect† that came from Times magazineRead MoreBreast Cancer That Develops From Breast Tissue Essay1049 Words   |  5 PagesBreast cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, fluid coming from the nipple, or a red scaly patch of skin. In those with distant spread of the disease, there may be bone pain, swollen lymph nodes, shortness of breath, or yellow skin. Risk factors for developing breast cancer include: female sex, obesity, lack of physical exercise, drinking alcohol, hormone replacement therapy during menopause

Analysis Of Othello By William Shakespeare - 1269 Words

Jayson Kim ENG 352 Paper #2 Question #7 11/1/15 Fear of cuckoldry is widely known theme in medieval and Renaissance English literature. Fear of cuckoldry was also a widespread fear in English society during those eras. Men often treated their wives as possessions. Once men and women married, divorce was almost impossible, especially since it was almost impossible to prove that one had been cuckolded. If one were cuckolded and one’s wife had another man’s child, one might spend decades taking care of that child and passing on one’s money and belongings to that child without ever knowing that one had been deceived. Unmarried women are seen as their fathers property and the play s two marriages are marked by jealousy and cruelty. Most†¦show more content†¦Othello is a play that asks the reader to take a look at how women are viewed within society. Part of the fear of cuckoldry derives strongly from the play’s cultural influence. In the times of the play it was important for a woman to stay chast e which explains why one of the central issues in the play; adultery gives rise to anxiety on the part of Othello and also the female characters of the play. The Venetian and Cyprus societies has established through social conditioning of the sexual dominance of men. As it is often so in modern day society, men are positioned to be the initiator for an intimate relationship. Women who try to do so are often looked down upon and are reprimanded if they do not meet the ideal that befits a female of those times. An illustration of this particular type of act can be seen in the second setting of the play; the island of Cyprus. The reader will find in the first scene in Cyprus, Iago who most likely has the most hateful attitude towards women says to Desdemona and Emilia ‘You rise to play, and go to bed to work.’(Act 2.2.114). In this scene the reader sees that even royal daughters and wives are looked down upon as material objects and whores. The illustration of victimizatio n of women is strongly depicted through the lack of representation of women. The play carries only three main female characters; Desdemona, Emilia, and Blanca when comparing to the number of male characters.The removal of minor female characters in the play show

Martin Luther King s Civil Rights Movement - 1367 Words

In 1963 Birmingham, Alabama became a main focus for the civil rights movement. As a city, Birmingham had made its mark on the civil rights movement for years. The activities of Bull Conner and the bombed church which killed four school girls are only a few contributing occurrences that made Birmingham known to many Americans. The KKK thrived in the city and Martin Luther King described it as America’s worst city for racism. Everything was segregated, from businesses and churches to libraries. Blacks faced constant discrimination and the threat of violence. Civil Rights groups were inactive other than the SCLC, but many African Americans did not like like the leader and demonstrations were poorly attended. Martin Luther King was†¦show more content†¦Peter, the scene on Calvary, St. Augustine, St. Thomas Aquinas, and even Jesus Christ to compare their actions to his own. By alluding such powerful figures, King is connecting the whole of America, making them real ize that they are committing the same crimes their ancestors committed against Jesus Christ. Kings analogies between the Apostle Paul leaving his village to carry the gospel to the four corners of the world, to himself carrying the gospel of freedom to others around the globe are effective to his argument because he correlates his teachings of civil rights to those of the Holy Gospel, impacting the religious leaders own beliefs. King’s letter is a rhetorical masterpiece. He uses ethos, logos, and pathos to change the clergymen’s opinions and persuades them that his ideas are logical and valid. King uses ethos to make himself appear superior to the clergymen, he establishes his authority from the beginning of the letter. King states that he serves as president of SCLC, including that the organization is operating in every Southern state, and has headquarters in Atlanta, Georgia. King also creates himself the ethos of a spiritual leader by quoting religious leaders such as St. Augustine and St. Thomas Aquinas. He further develops this ethos by demonstrating his knowledge of the conditions of early Christian leaders, St. Paul in particular. In his letter, King makes himself appear caring, honest, and fair by expressing hisShow MoreRelatedDr. Martin Luther King Jr s The Civil Rights Movement Essay1126 Words   |  5 PagesAs Dr. Martin Luther King Jr sit in a jail cell writing a letter to clergymen, there is civil unrest in the nation. In 1963, the Civil Rights Movement is well underway. Alabama is one of the most segregated states in the union and being in the Deep South, is prone to more racial injustices than others. Dr. King points out his feelings of telling his daughter she can’t go to a new place as it is whites only, the pain of his children and their unconscious feelings of being inferior while not understandingRead MoreThe Civil Rights Movement, By Martin Luther King s Assassination And The Poor People s March1522 Words    |  7 Pageshe African Civil rights movement is a period of time where sequences of events caused changes in attitudes and social operations, which spread across America and in turn also caused other sequences of events that proliferated their rebellion of the past attitudes. The movement rebelled against the overt racism that plagued ‘The Land of the Free,’ which has caused suffering for countless. This movement lasted roughly from the mid 1950’s to late 60’s, however there is no real definition of the startRead MoreMartin Luther King’s Quest for Equality1340 Words   |  5 PagesEquality Martin Luther King Jr. had a substantial impact on how the United States views civil rights. During his lifetime, Martin became highly educated and used his knowledge to help others in a positive way. King was not only an influential leader of the Civil Rights Movement, but also a catalyst and a leading figure of the 1960s. His leadership and practices still live on today, and the Civil Rights Movement wouldnt have been nearly as successful without his leadership and guidance. Dr. King pushedRead MoreMartin Luther Kings Impact On The Civil Rights Movement1030 Words   |  5 PagesMartin Luther King, Jr. was an American priest, activist, and important leader in the African-American Civil Rights movement. His main hope was to secure progress on civil rights in the United States, and he has become a human rights icon. King was a Baptist minister and activist. He led the 1955 Montgomery Bus Boycott and helped found the Southern Christian Leadership Conference in 1957, serving as its fir st president. King s efforts led to the 1963 March on Washington, where King delivered hisRead Moreâ€Å"I Am Happy To Join With You Today In What Will Go Down1420 Words   |  6 Pageswhat they believe is the right of freedom and equality of all people. A major leader, Martin Luther King Jr. was involved in the Civil Rights Movement during the 60s. King was influenced by advocates of nonviolence such as Mahatma Gandhi. He wanted to seek equality for African Americans that were underprivileged and victims of injustice through peaceful protest. Prejudice matters, such as, slavery, freedom and rights, and education, still had historic moment. The Civil Rights Act was an important stepRead More Complexities of Dr. Martin Luther King Essay1254 Words   |  6 PagesMartin Luther King, Jr.’s impact on the civil rights movement was nothing short of monumental. To say anything less may be considered sacrilege in the history of the United States. King’s liberal and Christian upbringing, comfortable and educated childhood, and his theological education all played a large part in his contributions to civil rights in America. Perhaps one of his most sustained acts was his ability to represent the plight of African American rights while simultaneously portrayingRead MoreMartin Luther King Speech Analysis989 Words   |  4 PagesMartin Luther King Jr gave what could be considered one of the most well known and most influential speeches in the entirety of time. His words sparked change for an entire nation and was an enormous factor in contributing to the African American Civil Rights movement. During the time of Martin Luther King Jr’s speech, the country was in a great state of distress regarding equal rights and equal opportunity for people of color. Riots, protests, and chaos seemed to be taking over the country asRead MoreThe Fight for Freedom1312 Words   |  6 Pagesdid freedom for blacks come about? The Civil Rights Movement took place in the late 1950’s though the 1960’s, however; Tricia Andryszewski informs her readers that Black Americans had been working for change since before the civil war, but mainly beyond. Some of the most prominent civil rights leaders include Martin Luther King Jr., Rosa Parks, Malcolm X, Philip Randolph, and Bayard Rustin. The two main goals of the civil rights activists being, equal rights and treatment for all races. As a resultRead MoreMartin Luther King Qualities1327 Words   |  6 Pagesmade Martin Luther King to become a great leader in civil rights movement. Martin Luther King was a social activist and Baptist minister who led the civil rights movement from the mid-1950s to 1960s. According to the website called Martin Luther King Jr.-Biography, Martin Luther king was graduated from high school when he was fifteen. After getting his B. A. Degree from Morehouse, the B. D. from Crozer and then he got his doctor’s degree from Boston University. This shows that Martin Luther KingRead MoreThe Civil Rights Movement And The American Civil Movement958 Words   |  4 Pages The Civil Rights Movement, also known as the American Civil Rights Movement and other names, is a term that encompasses the strategies, groups, and social movements in the United States whose goals were to end racial segregation and discrimination against African Americans and to secure legal recognition and federal protection of the citizenship rights enumerated in the Constitution and federal law. The movement was characterized by major campaigns of civil resistance. Between 1955 and 1968

Service Operations - Hard Rock Hotel free essay sample

The company ensures that the d ©core and designs Of its facilities are Of quality standard, closely following a concert/Hollywood theme and, on top of that, company staffs are also well trained to be polite and friendly when attending to customers. Furthermore, the company greatly emphasizes on hon. ins good management skills, as it would help the company cope with fluctuations in demand and reduce loss of idle capacity. The criteria of evaluation for the service package include an assessment of the companys supporting facility, facilitating goods, information, and its explicit and implicit services provided.In a glimpse, HER Singapore embodies most of the distinctive qualities that it should possess. The hotel is primly located in the middle of Singapore resort hub. It provides a long range of facilitating goods and service that lives up to its well-established reputation. Some key recommendations for HER Singapore includes operating shuttle services between Changing Airport and Hard Rock Hotel, providing more accurate and up to date information, constructing a new concert venue in Singapore, implementing less stringent policies for staffs, and enhancing their attitudes towards work. These changes in the company will in time result in a teeter customer experience and keep the business updated with the latest trends and needs. Brief Introduction Hard Rock Hotel (HER) is an American brand of hospitality services; named after the birthplace of Rock Roll. HER Singapore is five-star hotel; its services are centered on creating a fun and enjoyable atmosphere, accompanied with an array of exuberant nightlife entertainment. The hotel plays homage to some of the greatest rock stars of the century, with artists such as Elvis Presley, The Rolling Stones and Jim Hendrix.Hard Rocks dedication to exceeding whatever expectation a customer might have is encapsulated in its motto, Love all. Serve all. The hotel aims to combine world-class services with rock and roll edge. Entertainment is of the utmost priority, which is reflected in the philosophy of the hotel to create a place where the party never ends, and no one has to go home. Established in 1971, Hard Rock has built up a reputable name on a global scale, with 16 hotels across multiple locations such as Singapore, Macaw, Thailand, and USA. Combined with its total of 1 75 locations in 55 countries, comprising of restaurants, casinos and live music venues, the Hard Rock name is very well recognized. HER is one of four hotels owned by Resorts World Santos, an Integrated Resort. Distinctive characteristics of a service operation by Hard Rock Customer Participation in the Service Customers play an active role in the service such as room bookings, checking in and checking out. The customers competence in specifying the type of room desired will determine the level of satisfaction received.Decoupling is being practiced via Internet hotel bookings, to increase consistency and productivity. As customers are participants in the service process and environment, management has to pay careful consideration into the facility sign of the compound including d ©core of the entire facility as it is will affect the overall user experience of the guests. The exterior of the building does not reflect on the companys concert, rock-star th eme because it has to keep in line with the theme of rest of the Resort World Santos, where all the hotels share similar exteriors. However, the interior, including the lobby and rooms are designed according to their concert concept and is fitted with modern and lounge furniture and fittings. Simultaneity Unlike in manufacturing, where firms can cushion fluctuations in demand tit inventory, service firms can only do so through waiting. The simultaneity of services, in turn eliminates opportunities for quality-control intervention. As such, staffs at Hard Rock are trained to provide professional customer service in a friendly and polite tone.During peak periods, when capacity is maximized, guests have to queue and wait in order to check in or out and use facilities such as the pools and breakfast. The number of check-in counters, number of rooms available, and use of idle time affects how long the customer will wait. Longer waiting generally diminishes the overall experience of guests. Permissibility HER has to determine the appropriate number of rooms to fully utilize its capacity. This is important as having too few rooms results in loss Of revenue due to overcapacity.Too many rooms results in idle capacity, and will make it difficult for Hard Rock to recover its costs for building them It is difficult to determine the optimal capacity, as demand varies widely at different time periods, with extreme disparities in traffic during holiday seasons and low seasons. Hard Rock has attempted to solve this problem by smoothing demand by lowering room rates to attract customers during the low season. Hard Rock does its best to provide a room for hotel guests, even if it means upgrading them to a more expensive room.They also work alongside the other hotels at Resorts World Santos (ROWS) and direct guests over to the other hotels. Similarly, in the event where other hotels are fully occupied, their guests may be transferred over to Hard Rock. This will help cope in the fluctuations in demand and reduce loss of idle capacity throughout all hotels under the Resort World Group. Intangibility Customers can only rely on the reputation of HER when choosing between hotels, via word of mouth from their friends or user reviews on websites such s Trapdoors.This issue is reduced by hotel ratings, and customers can choose the level of accommodation based on the prices they are willing to pay. Hard Rock has garnered a reputation for providing world-class amenities, top-tier service fused with its unique rock star style glamour and friendly, professional service staff. The brand is commonly associated with the rock and roll lifestyle and celebrities. Heterogeneity Heterogeneity refers to the combination of the intangibility of the nature of services, combined with the customer as participant results in variations of service from customer to customer.Variation is contributed by the numerous occasions whereby the customer is in direct c ontact with employees in the hotel, such as during check-in, check-out and when accessing Hard Rocks many facilities. Especially for Hard Rock, the customer comes into contact with large number of employees of the hotel. This is the reason why HER emphasizes good service so strongly, with many resources dedicated to staff training to ensure customer satisfaction.Evaluation of Hard Rock Hotels Service Package Supporting Facility Location The HER Singapore is situated within ROWS, and is surrounded by world-class correctional sites such as Adventure Cove Watermark and universal Studios Singapore. It is easily accessible through several modes of transport: public buses, trains, entrance from Vivacity Shopping Centre via cable car, monorail services located in Vivacity or a scenic travelogue route. Thus, the highly convenient location and proximity to high traffic areas like the shopping centre, Central Business District and airport attracts numerous customers.The presence of casinos also attracts gamblers to book rooms. Interior Decorating Containing furnishings motivated by the legends of rock, the h otel has strictures of rock legends from as early as the 1 sass, all along its hallways. The costumes and instruments of iconic pop legends can be found throughout the hotel. Rooms are fitted with themed d ©core, such as special lighting to make the bathrooms assimilate a rock stars dressing room and a symbolic guitar tray. Architectural Appropriateness Costumes that belonged to Elvis Presley and guitar that belonged to Jim Hendrix provide nostalgic memorabilia that graced the Rock and Roll era.The ever-infamous and unique giant electric guitars with the Hard Rock logo are prominent icons of the brand. Facility Layout Equipped with 30 function rooms, a 2,000-seated ballroom, a 24-hour Fitness Centre, and its spectacular outdoor man made beach pool provides Hard Rocks guests with an all-inclusive day of recreation and rejuvenation. Complemented by a beach volleyball court and exquisite cabanas, guests are provided with endless entertainment throughout their stay. Facilitating Goods Snack Bar and Amenities Each room is also fitted with its own Snack Bar and amenities. Amenities provided include complimentary toiletries, comfortable Simmons Cool Max beds and a television (42 inch LCD screen). However, Hard Rock has been known to be rather stingy with their amenities as guests often complain about the insufficient amount of towels, soap and shampoo available, even if extra are requested. Items taken from the snack bar will be charged at the end of the stay. Similar with other hotels, snack bar items are overpriced. This remains consistent to the premium pricing throughout the hotel including the room prices and the rest of Santos.Food and Beverage HER has its equally famous chain of cafes that boast a wide range of authentic American fare such as Burgers, pizza, pasta and sandwiches that vive up to its reputation. They also offer a few local delights to cater to local preferences. However, several customers on Trapdoors pointed out that the quality of the food is not consistent and occasionally the cafe © receives complaints that the food is not cooked up to standard. Although the meals are pricey (320-30 per person), Hard Rock Cafe © serves large portions of food to make up for it, thus providing a value-for-money meal.The Rock Shop The Rock Shop at the Hard Rock Cafe © sells quality memorabilia, apparel and accessories (T-shirts and hats) featuring the brands iconic logo. These shirts are collectibles and a must buy among visitors. They also have various product lines under certain collections featuring or even designed by iconic artists. Prices range from $24 for a shirt to about $1 30 for a jacket bearing the logo. Both food and products are consistent and stay true to the Cafe ©s global standards and reputation. However, during our trip to the HER, We noticed that despite it being the peak season, the Rock Shop was empty.Information Accurate HER provides customer with accurate information on the prices of the different hotel rooms during different time of the year. Prices of the rooms differ according to the booking dates thus the booking system allows customer to get the best prices at the time of booking. For example, rooms are sold at half price if it is booked 3-6 months prior to the date of stay. There is accurate and helpful information at the hotel lobby with signs to direct hotel guests to the different facilities.There is also accurate information of the timing of the complimentary shuttle service for hotel guests that wants to use it to avoid waiting time. Timely HER keeps customers updated on promotions available for hotel guests such s discounts or packages available. Hotel guests can easily find out from the website whether there are any current promotions that they can apply for. Example of the promotions are getting an additional day for free for a two day stay during certain periods of the year.HER comes up with various promotions so that hotel guests enjoy cheaper hotel prices and discounts when visiting Santos attractions like universal Studios. Moreover, their website even have promotions such as late check out for those that book through the website so as to drive traffic to room booking through their website. Useful The website provides useful information on the type of rooms available to let customer know more to enable customers to make an informed decision. It also provides customers with information about the different facilities and dining choices available.However, it does not tell customers the number of rooms available for booking on the date of choice, which may not compel the customer to make their bookings more quickly. Only through interviews with the staff did we discover that check in procedures require the minimum age for check in is 21 and above, which could potentially be an unpleasant experience for minors checking in. Explicit Service Well-trained service personnel Staff at HER are adequately trained and officially certified before they are allowed to begin serving and interacting with guests.Depending on the employees job scope, he/she would have to go through in-depth training in their specific areas of service. In order to further facilitate training of staff, Hard Rock has established Rock 101, a university focusing on the brands unique culture, identity and business philosophy. Comprehensiveness With the surfeit amenities and service that HER Singapore provides, the comprehensiveness of this establishment is endless. Check-in counters are quick and efficient without compromising the quality of service. The rooms are clean and maintained on a regular basis. Customers explicitly feel this, as many compliment the hotel on the cleanliness and comfort of their rooms. Rooms are also modernly designed with furnishing such as plush chairs, superlative bedding and ambient lighting. Consistency HER Singapore has been consistent in delivering the Hard Rock experience that is globally acclaimed. Since its establishment in 2010, it has received numerous awards including the Gold Award for Best 5 in Asia in the Category f Hospitality Asia Platinum Awards (HAP) Signature Deluxe Hotel, Trip Advisors Certificate of Excellence 2012 Winner as well as the winner for Travelers Choice 2012.Availability There is a wide availability of services in HER Singapore, catering to the needs of its patrons. From ATM machines, to souvenir shops (The Rock Shop) and a free map of ROWS, HER meets almost any demand by the customer. The website provides excellent information and should they require further assistance, be it general and corporate enquiries to matters regard ing reservations and ticketing, the website has e-mail addresses and hotelier to answer specific queries. Implicit Services Attitude of service The staffs in HER are generally well trained to be gracious and friendly to guests to ensure a positive service experience.The occasional staff that is not well trained could be attributed to high part-time employee turnover and the large number of service staff involved in the hotel. Atmosphere Hard Rocks dimly lit lobby, which plays only classic rock songs, replicates a concert-like environment and atmosphere of the setting Hard Rock is trying to recreate. The lobby may be too dim for the liking of some customers as it sakes it difficult to navigate the hotel and identify the reception. Waiting Guests that frequent ROWS, known as Platinum members, get to check-in at the express counter, a separate lane for members.Regular members have to queue at the check-in line, which is comparatively slower. Status The Hard Rock now is synonymous around the world, and is very well known for retaining the rock and roll feel of the ass in other countries, th is is also true for HER Singapore. Sense of well-being HER is extremely well established and the hotel itself is very large. Car parks, rooms and the immediate surroundings are well lit and protected to make guests feel at ease. Privacy and security Singapore is one of the safest countries in the world.The island itself is well protected, as is its surroundings. As for the hotel, rooms can only be unlocked by a magnetic card issued by the check-in counter. A negative point is that practically anyone can take the lift up to the rooms without needing any form of authentication like keywords. Convenience The proximity Of the hotel to the Universal Studios Monorail station ensures that the guest will have a pleasant experience entering the hotel without finding himself lost. RecommendationsThe hotel can provide free shuttle bus services to Changing Airport; as the hotel is situated on Santos Island, accessibility may pose as an inconvenience. Easing traveling to the airport will definitely improve Hard Rocks attractiveness, as its convenience will appeal to most international guests. Facilitating Goods Our team recommends that HER make their snack bar more affordable. As there is convenience stores located walking distance away from the hotel, hotel guest will be more inclined to purchase their snacks from these stores at a lower price, which may hinder Hrs profitability.If the products were to so excessively marked up, guest will be more willing to purchase from the snack bar despite the prices being higher than prices outside. The quality food at the Hard Rock Cafe © can more consistent to ensure resounding good reviews that will further bolster the cafe ©s reputation as well as the experience of the guest who visit the cafe © because most guest do so. The Rock shop should also begin exploring fresher designs to cater to the changing preferences of its young target audience. Although the iconic Hard Rock logo should be preserved as it memorabilia with the logo is seen as a novelty, the signs have remained relatively the same throughout the years and may not correspond with the preference of the young people today. Introducing fresher and possibly limited editions designs that would appeal more to young people nowadays while ensuring that the true essence Of the HER is maintained may improve the attractiveness of the memorabilia. This could potentially become a more stable income stream for the Hotel, and potentially grow popular enough to set up shops outside of the hotel.HER has provided many essential information on their website such as room rises and promotions that are relevant to hotel guests requirements. However, HER should consider providing more information on the check in procedures such as the minimum age for check in to avoid any disputes. HER should also provide information on the availability of rooms left for booking such that hotel guest s can make a more informed choice when comparing between different hotels and let the customers know when is their peak season so as to remind hotel guests to book early if they want to get a room during these periods.One recommendation could be providing the website with more pictures of he hotel facilities to give customers a more holistic idea of what each room may look like. With this, the number of bookings made through the website stand to increase, thus improving Hrs occupancy rates. While their website is already considered informative enough for many customers, a portion still feels that information on the facilities such as the Gym, the Swimming Pool and also the Rock Shop is lacking.Another recommendation to enhance the explicit services is to ensure the mattresses and furnishings in general are periodically replaced with new ones. This ensures that every guest is provided tit the highest standard of service upon patronizing the hotel. Implicit Service HER can attain high quality of service from its employees, therefore enhancing the attitude of the service. Proper training is essential, and managers have to be able to teach and impart knowledge to his subordinates.It is also extremely important to keep the service staff happy so as to reduce employee turnover to improve service and save on retraining staff. Furthermore, the hotel can implement less strict policies to improve the attitude. While many hotels restrict their staff from growing facial hair so as to attain a professional image, Hard Rock can allow their staff to do so. This aids in creating the perception that the staff too, are rock stars. This is just one suggestion of many to improve the implicit service to the benefit of the customer.An interview conducted with one of the employees working in Hard Rock revealed that several customers felt that the lighting in the lobby and hotel in general was too dim. This is parallel sentiment shared by some reviewers on Trapdoors. While Hard Rock has intentionally made the lighting dimmer to improve the atmosphere; and opinion on the dim lighting is fairly divided, it just find a compromise without making its customers unhappy. A possible solution is to make essential areas such as the check-in well lit, and other amenities such as the bar and rock shop can be catered to the style of Hard Rock.Recommendation of possible Variants HER should develop current business plans to further enhance the customer experience. Our team recommends that HER work in conjunction with the cafe develop a more effective delivery system to cater to takeout and room service orders. There are a large number of customers that do not mind paying a little more for the convenience of having food served at their rooster. HER can utilize the cafe © to add quality to convenience. They can also expand their services to include nearby residents in Santos Cove, where eateries are quite far away.Residents are generally wealthy which ensures that higher food prices due to such a delivery system will not be a problem. Next, the events management should increase efforts to host international musicians and bands in Hrs concert hall. In Singapore right now, most concerts are either held at Fort Canning or Esplanade. Being a Rock themed hotel, HER Singapore should utilize this namesake and build a good status in Singapore within the music scene. Presently, Singapore has a very keen and active music scene that follows new-age rock music including genres such as Indies, electronic, alternative rock.